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CURRICULUM IN ADVERTISING

For the Degree of Bachelor of Science in Advertising

Department of Advertising
103 Gregory Hall
810 South Wright
Urbana, IL 61801
(217) 333-1602

NOTE: The advertising curriculum is being reviewed-please contact the department for current course listings.

To be graduated from the advertising curriculum, a student must meet the general University and college requirements for the degree and must complete the following courses:

HOURS     REQUIRED COURSES
3     ADV 281-Introduction to Advertising
3     ADV 381-Advertising Research Methods
3     ADV 382-Advertising Creative Strategy and Tactics
3     ADV 383-Advertising Media Strategy and Tactics
3     ADV 391-Advertising Management: Planning
3     ADV 392-Advertising Management: Strategy and Tactics
3     ADV 393-Advertising in Contemporary Society
6     A minimum of two courses from this list:
     JOURN 217-History of Communications
     JOURN 218-Communications and Public Opinion 
     JOURN 220-Communications and Popular Culture 
     JOURN 231-Mass Communications in a Democratic Society 
     JOURN 241-Law and Communications 
     JOURN 251-Social Aspects of Mass Communications 
3     Advertising, journalism, or communications electives (no more than 9 hours)
30     Subtotal (no more than 36)
3-6     A specified course or courses in statistical methods1
6     ECON 102 and 103-Micro- and Macroeconomic Principles
3     B ADM 202-Principles of Marketing2
7-8     Two of the following:
     PSYCH 100-Introduction to Psychology 
     SOC 100-Introduction to Sociology 
     ANTH 103-Introduction to Cultural Anthropology 

1. Currently acceptable courses: EDPSY 390; ECON 172, 173; PSYCH 235; STAT 100; SOC 185; MATH 161; and AGRON 340.

2. These courses may be credited toward the college requirement of 20 hours of advanced social studies, arts, and sciences.

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