Advertising
103 Gregory Hall, 810 South Wright, Urbana, (217) 333-1602
Curriculum in Advertising
For the Degree of Bachelor of Science in Advertising
To graduate from the advertising curriculum, a student must meet all
general University and College requirements for the degree and must
complete the following courses, all of which must be taken for a traditional letter grade:
| Hours | Required Courses |
|---|---|
| 3 | ADV 300 - Introduction to Advertising |
| 3 | ADV 481 - Advertising Research Methods |
| 15 | Five of the following: |
ADV 410 - Consumer Communications and the Public |
|
ADV 411 - Classic Campaigns |
|
ADV 412 - Advertising History |
|
ADV 450 - Creative Strategy and Tactics |
|
ADV 483 - Audience Analysis |
|
ADV 491 - Advertising Management |
|
ADV 493 - Social and Cult Context of Advertising |
|
ADV 494 - Persuasion Consumer Response |
|
| 15-23 | College of Media electives |
| 36-44 | Subtotal in College of Media: All courses offered by or cross-listed with Advertising (ADV), Journalism (JOUR), Media Studies (COMM or MS) or the College of Media (MDIA) count in this total. |
| 3-6 | STAT 100 - Statistics (or another approved basic course or course sequence in statistical methods, which currently include ECON 202, EPSY 280, MATH 161, PSYCH 235, and SOC 280). Such courses may, if they qualify, also be credited toward the requirement of advanced hours and General Education courses outside the College.) |
| 6 | ECON 102 and 103 - Micro- and Macroeconomic Principles |
| 3 | BADM 320 - Principles of Marketing (which may be credited toward the College requirement of advanced hours outside the College |
| 7-8 | Two of the following: |
| PSYC 100 - Introduction to Psychology | |
| SOC 100 - Introduction to Sociology | |
| ANTH 103 - Anthropology In a Changing World |