Curriculum in Advertising

www.comm.uiuc.edu/

For the Degree of Bachelor of Science in Advertising

Department of Advertising
103 Gregory Hall
810 S. Wright St.
Urbana, IL 61801
(217) 333-1602

To graduate from the advertising curriculum, a student must meet the general university and college requirements for the degree and must complete the following courses:

Hours	Required Courses
3	ADV 300–Introduction to Advertising
3	ADV 481–Advertising Research Methods
15	Five of the following:
	ADV 410–Consumer Communications and the Public
	ADV 411–Classic Campaigns
	ADV 412–Advertising History
	ADV 450–Creative Strategy and Tactics
	ADV 483–Audience Analysis
	ADV 491–Advertising Management
	ADV 493–Social and Cult Context of Advertising
	ADV 494–Persuasion Consumer Response
9-23	Advertising (ADV), journalism JOUR), or media studies (COMM) electives, at least two of which are recommended but not required from the following
	COMM 317–History of Communication
	COMM 320–Popular Culture
	COMM 331–Media and Democracy
	COMM 351–Social Aspects of Media
	COMM 410–Media Ethics
	JOUR 411–Law and Communications
	JOUR 450–Media and Public Opinion
30-44	Subtotal in College of Communications: ADV, COMM and JOUR courses numbered 198 and below count against the maximum 44 hours allowed but do not count toward the minimum 30 hours required.
3-6	STAT 100–Statistics (or another approved basic course or course sequence in statistical methods, which currently include ECON 202-203, EPSY 280, MATH 161, PSYCH 235, and SOC 280 and may, if they qualify, also be credited toward the requirement of advqanced hours outside the college.)
6	ECON 102 and 103–Micro- and Macroeconomic Principles
3	BADM 320–Principles of Marketing (which may be credited toward the college requirement of advanced hours outside the college
7-8	Two of the following:
	PSYC 100–Introduction to Psychology
	SOC 100–Introduction to Sociology
	ANTH 103–Anthropology In a Changing World