| Hours |
Required Courses |
| 3 |
ADV 300–Introduction
to Advertising |
| 3 |
ADV 481–Advertising
Research Methods |
| 15 |
Five of the
following: |
| |
ADV 410–Consumer Communications and the Public
|
| |
ADV 411–Classic Campaigns
|
| |
ADV 412–Advertising History
|
| |
ADV 450–Creative Strategy and Tactics
|
| |
ADV 483–Audience Analysis
|
| |
ADV 491–Advertising Management
|
| |
ADV 493–Social and Cult Context of Advertising
|
| |
ADV 494–Persuasion Consumer Response
|
| 9-23 |
Advertising,
journalism, or communications electives, at least two of which
are recommended from the following |
| |
COMM 317–History of Communication
|
| |
COMM 320–Popular Culture
|
| |
COMM 331–Media and Democracy
|
| |
COMM 351–Social Aspects of Media
|
| |
COMM 410–Media Ethics
|
| |
JOUR 411–Law and Communications
|
| |
JOUR 450–Media and Public Opinion
|
| 30-44 |
Subtotal
in College of Communications |
| 3-6 |
STAT 100–Statistics
(or another approved basic course or course sequence in statistical
methods, which currently Include ECON 202-203, EPSY 280, MATH
161, PSYCH 235, and SOC 280) |
| 6 |
ECON 102
and 103–Micro- and Macroeconomic Principles |
| 3 |
BADM 302–Principles
of Marketing (which may be credited toward the college requirement
of 20 hours of advanced social studies, arts, and sciences)
|
| 7-8 |
Two of the
following: |
| |
PSYC 100–Introduction to Psychology
|
| |
SOC 100–Introduction to Sociology
|
| |
ANTH 103–Anthropology In a Changing World
|
