COLLEGE OF COMMUNICATIONS

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Journalism

Programs of Study, 1997-1999
University of Illinois at Urbana-Champaign


CURRICULUM IN ADVERTISING

For the Degree of Bachelor of Science in Advertising

Department of Advertising
103 Gregory Hall
810 South Wright
Urbana, IL 61801
(217) 333-1602

To be graduated from the advertising curriculum, a student must meet the general University and college requirements for the degree listed on page 81 and must complete the following courses:

HOURS

REQUIRED COURSES

3

ADV 281-Introduction to Advertising

3

ADV 381-Advertising Research Methods

3

ADV 382-Advertising Creative Strategy and Tactics

3

ADV 383-Advertising Media Strategy and Tactics

3

ADV 391-Advertising Management: Planning

3

ADV 392-Advertising Management: Strategy and Tactics

3

ADV 393-Advertising in Contemporary Society

6

A minimum of two courses from this list:

  • JOURN 217-History of Communications
  • JOURN 218-Communications and Public Opinion
  • JOURN 220-Communications and Popular Culture
  • JOURN 231-Mass Communications in a Democratic Society
  • JOURN 241-Law and Communications
  • JOURN 251-Social Aspects of Mass Communications

3

Advertising, journalism, or communications electives (no more than 9 hours)

30

Total (no more than 36)

3-6

A specified course or courses in statistical methods (1)

6

ECON 102 and 103-Micro- and Macroconomic Principles

3

B ADM 202-Principles of Marketing (2)

7-8

Two of the following:

  • PSYCH 100-Introduction to Psychology
  • SOC 100-Introduction to Sociology
  • ANTH 103-Introduction to Cultural Anthropology

___________
1. Currently acceptable courses: EDPSY 390; ECON 172, 173; PSYCH 235; STAT 100; SOC 185; MATH 161; and AGRON 340.

2. These courses may be credited toward the college requirement of 20 hours of advanced social studies, arts, and sciences.



COLLEGE OF COMMUNICATIONS

Table of
Contents

Journalism

Programs of Study, 1997-1999
University of Illinois at Urbana-Champaign