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Programs of Study, 1997-1999
University of Illinois at Urbana-Champaign
ADVERTISING
Head of the Department: J. E. Haefner
Correspondence and Information: Director of Graduate Studies in Advertising, University of Illinois at Urbana-Champaign, 119 Gregory Hall, 810 South Wright Street, Urbana, IL 61801; (217) 333-1602; FAX: (217) 244-3348
GRADUATE FACULTY
Professors: T. C. O'Guinn, K. B. Rotzoll, T. K. Srull
Associate Professors: J. E. Haefner, C. Otnes, S. Shavitt
Assistant Professors: S. Narayanan, L. M. Scott
GRADUATE DEGREE PROGRAM
The Department of Advertising offers graduate work leading to the master of science degree. For the program leading to the Doctor of Philosophy in Communications, see page 218.
ADMISSION
Admission to graduate study in advertising requires completion of the requirements for a bachelor's degree in an accredited institution of recognized standing. Applicants are required to submit results from either the Graduate Record Examination or the Graduate Management Admission Test and are required to attach to the application a short essay indicating why they want to do graduate work in advertising. Non-native English speaking applicants are required to show evidence of English proficiency, which is provided by a satisfactory score on the Test of English as a Foreign Language (TOEFL) and the Test of Spoken English (TSE) as well. Currently, the minimum scores of 600 on the TOEFL, and 240 for the TSE are expected by the Department of Advertising. The Graduate College admission requirements also apply.
MASTER OF SCIENCE
Candidates for the M.S. degree must complete at least nine units. Students with an undergraduate major in advertising can usually earn the M.S. degree in one academic year and one summer session if they take a full course of study. Applicants without an undergraduate major in advertising may be required to take as many as nine background courses in addition to the nine units making this a two-year program.
At the time of admission, students will be advised of the probable
number of units required for graduation. At the time of registration advising, students
will be informed of the exact number of units needed to fulfill the M.S. requirements.
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