The Department of Business Administration offers eight separate
undergraduate concentrations: marketing, organizational
administration, production, management science, industrial
distribution management, management information systems,
entrepreneurship, and food and agribusiness management. In addition, a
new concentration in international business is in the approval
process.
Marketing encompasses those business activities directly related
to the process of placing meaningful assortments of goods and services
in the hands of the consumer. The marketing student is concerned with
the efficient performance of marketing activities and with their
effective coordination with the other operations of the
firm. Organizational administration is concerned primarily with the
effective utilization of human resources within the business
organization. Attention is focused on the organization as a social
system and the forces that affect this system, such as the behavior of
individuals and groups, economic conditions, and
technology. Production and operations management is concerned
primarily with the efficient utilization of the organization's
material resources. Attention is focused on the design and improvement
of productive capacity and the coordination of the productive process
with other system activities. The industrial distribution management
concentration stresses the distribution and logistics function in the
industrial sector of the economy, with particular reference to the
industrial distributor. Problems in the management of industrial
distribution businesses, both as suppliers to and customers of
manufacturers and other businesses, receive special attention. The
concentration in management information systems permits students to
acquire the skills necessary as systems analysts to analyze
management's needs for information and identify efficient and
effective methods to provide management with such information. Such
analysts have played an increasingly important role in business and
government over the past twenty years. Entrepreneurship is the study
of the emerging and rapidly growing firm. It is intended for students
who hope to start and own their own businesses. The concentration in
food and agribusiness management emphasizes management in one of the
most challenging and important sectors in the U.S. and world
economies. Food and agribusiness executives will need to be trained to
apply innovative management thinking to deal with technological
change, global business ventures, and changing food habits and tastes
among consumers.
Requirements for the degree are B ADM 321--Individual Behavior in
Organizations, or
B ADM 322
--Group Processes in the Organization, or
B ADM 323
--Organizational Design and Environment;
B ADM 274--Operations
Research; PSYCH 201; and one of the following concentrations:
| HOURS | MARKETING |
|---|---|
| 6 | A student must take B ADM 320--Marketing Research, and B ADM 344--Buyer Behavior, plus one of the following courses: |
| 3 | ADV 383--Advertising Media Planning |
| 3 | B ADM 212--Principles of Retailing |
| 3 | B ADM 337--Promotion Management |
| 3 | B ADM 352--Pricing Policies |
| 3 | B ADM 360--Marketing to Business and Government |
| 3 | B ADM 370--International Marketing |
| 3 | B ADM 380--Advanced Marketing Management |
| HOURS | ORGANIZATIONAL ADMINISTRATION |
| From the following list, a student must take four courses, three of which must be B ADM 321, B ADM 322, B ADM 323, or B ADM 351: | |
| 3 | B ADM 321--Individual Behavior in Organizations |
| 3 | B ADM 322--Group Processes in the Organization |
| 3 | B ADM 323--Organizational Design and Environment |
| 3 | B ADM 351--Personnel Administration |
| 3 | L I R 345--Economics of Human Resources |
| 3 | POL S 361--Introduction to Public Administration |
| 3 | POL S 362--Administrative Organization and Policy Development |
| 3 | PSYCH 355--Industrial Social Psychology |
| 3 | PSYCH 357--Psychology of Industrial Relations |
| 3 | SOC 318--Industry and Society |
| 3 | SOC 359--The Social Psychology of Organization |
| HOURS | PRODUCTION |
| 6 | A student must take B ADM 314--Production, and B ADM 315--Management in Manufacturing, plus one of the following courses: |
| 3 | ACCY 322--Managerial Accounting and Organizational Controls |
| 3 | B ADM 323--Organizational Design and Environment |
| 3 | B ADM 351--Personnel Administration |
| 3 | PSYCH 258--Human Factors in Human-Machine Systems |
| 3 | PSYCH 356--Human Performance and Engineering Psychology |
| HOURS | MANAGEMENT SCIENCE |
| A student may satisfy this option by taking any three courses approved in advance by the department head. | |
| Recommended sequences among the mathematics courses are either MATH 315 and MATH 383, or MATH 361 or MATH 363; and MATH 366. Selected courses include: | |
| 3 | ACCY 322--Managerial Accounting and Organizational Controls |
| 3 | B ADM 380--Advanced Marketing Management |
| 3 | MATH 315--Linear Transformations and Matrices |
| 3 | MATH 361--Introduction to Probability Theory, I |
| 4 | MATH 363--Introduction to Mathematical Statistics and Probability, I |
| 3 | MATH 364--Introduction to Mathematical Statistics and Probability, II |
| 3 | MATH 366--Introduction to Probability Theory, II |
| 3 | MATH 383--Linear Programming |
| HOURS | INDUSTRIAL DISTRIBUTION MANAGEMENT |
| A student must take the following courses: | |
| 2-4 B ADM 294A--Practicum in Industrial Distribution Management, or 294B--Practicum in Manufacturing (taken during summer of junior year) see footnote 1 | |
| 2-4 B ADM 295--Senior Research | |
| 3 | B ADM 314--Production, or I E 388--Applications of Operations Research to Industrial Systems |
| 3 | B ADM 315--Management in Manufacturing |
| 3 | B ADM 320--Marketing Research |
| 3 | B ADM 343--Purchasing and Materials Management |
| 3 | B ADM 360--Marketing to Business and Government |
| 3 | G E 103--Engineering Graphics and Design |
| 3 | PHYCS 140--Practical Physics: How Things Work--A Course for Nonscientists |
| In addition, students must take any one of the following courses: | |
| 3 | ACCY 221--Cost Accounting see footnote 2 |
| 4 | B ADM 345--Small Business Consulting |
| 4 | B ADM 346--Entrepreneurship: Small Business Formation see footnote 2 |
| 3 | B ADM 351--Personnel Administration |
| 3 | B ADM 352--Pricing Policies see footnote 2 |
| 3 | B ADM 391--Introduction to Management Information Systems |
| 3 | B ADM 392--Information Organization for Management Information Systems |
| 3 | B ADM 393--Management Information System Development |
| 3 | B&T W 271--Persuasive Writing |
| 3 | FIN 322--Case Studies in Corporate Finance see footnote 2 |
| 3 | FIN 324--Financing of Emerging Businesses |
| 3 | I E 335--Industrial Quality Control see footnote 2 |
| 3 | PSYCH 245--Industrial Organizational Psychology |
| 2 | SPCOM 211--Business and Professional Speaking |
| 3 | SPCOM 230--Interpersonal Communication |
| HOURS | MANAGEMENT INFORMATION SYSTEMS |
|---|---|
| A student must take the following four courses: | |
| 3 | B ADM 391--Introduction to Management Information Systems |
| 3 | B ADM 392--Information Organization for Management Information Systems |
| 3 | B ADM 393--Management Information System Development |
| 3 | B ADM 394--Management Information and Control Systems |
| HOURS | FOOD AND AGRIBUSINESS MANAGEMENT |
|---|---|
| Students in this concentration pursue a unique food and agribusiness management practicum comprising the following two courses and a summer internship: | |
| 3 | B ADM 338--Strategic Marketing in Food and Agribusiness |
| 4 | B ADM 339--Practicum in Food and Agribusiness Management |
| Additionally, students must select two courses from the following list: | |
| 3 | AG EC 304--Intermediate Agricultural Finance |
| 4 | AG EC 335--Economics of Food Marketing |
| 3 | AG EC 340--Commodity Futures Market and Trading |
| 3 | AG EC 355--International Agricultural Trade |
| AG EC 390--Advanced Agricultural Marketing | |
| HOURS | ENTREPRENEURSHIP |
| Students must take the following courses: | |
| 4 | B ADM 345--Small Business Consulting |
| 4 | B ADM 346--Entrepreneurship: Small Business Formation |
| 4 | B ADM 347--Legal Strategies for the Entrepreneurial Firm |
| FIN 324--Financing Emerging Businesses | |
Students wishing to concentrate in production are advised (not
required) to fulfill the college mathematics requirement with MATH 120
and MATH 130, or MATH 135.
B ADM 389 should be taken after all requirements in the
concentration have been satisfied.
Courses used to fulfill concentration requirements may not be
taken on a credit-no credit basis.
Beyond the required courses in composition, general education, the
business core and major, at least 16 elective hours must be selected
from outside business administration, accountancy, or finance (10
hours for students majoring in industrial distribution
management).