CURRICULUM IN AGRICULTURAL COMMUNICATIONS


NOTE: This document was generated from the 1995-1997 UIUC Programs of Study. Every effort has been made to ensure accuracy, but be advised that requirements may have changed since this book was published. Errors may have also been introduced in the conversion to a WWW document. Thus for items of importance, it might be wise to seek confrmation in the paper version or from a live human being.


For the Degree of Bachelor of Science in Agriculture

This major is designed for students who wish to pursue careers in the combined fields of agriculture and communications. It seeks to prepare them for work as professionals in agricultural writing, editing, and publishing; public relations; advertising; radio and television broadcasting; photography; and related activities. The College of Agriculture and the College of Communications offer this curriculum cooperatively. It allows the planning of study programs closely related to the student's interests in one of three communications options: news-editorial, advertising, or broadcast journalism.

Upon completion of the curriculum requirements and a minimum of 126 hours of credit, the student is awarded the degree of bachelor of science in agriculture.


First year

HOURS FIRST SEMESTER
2 AGR 100--Contemporary Issues in Food, Agriculture, and Natural Resource Systems
1 AGCOM 110--Introduction to Agricultural Communications
3-4 Agriculture core course (see Core Curricula in Agriculture)
3 CHEM 100--Introductory Chemistry, or exemption
3 Mathematicssee footnote 1
3-4 RHET 105 or RHET 108--Composition (see English course placement section)
15-17 Total
HOURS SECOND SEMESTER
3-4 Agriculture core course
3 SPCOM 101--Principles of Effective Speaking
4-5 Biological sciences course see footnote 2
3 Social sciences coursesee footnote 3
2-3 Elective
15-18 Total

Second year

HOURS FIRST SEMESTER
3-4 Agriculture core course
3 AGCOM 114--Agricultural Communications Media and Methodssee footnote 4
3-4 Physical sciences coursesee footnote 5
6 Social sciences coursesee footnote 3
16-18 Total
HOURS SECOND SEMESTER
3 Agriculture elective
3 AGCOM 214--Agricultural Communications Strategy
4-5 Biological sciences course
3 Humanities course (see Agriculture General Education Requirements)
3 Social sciences course
16-17 Total
Footnotes:
1. Students should consult the College of Agriculture for the specific mathematics course needed to meet the quantitative reasoning general education requirement.

2. Two of the following are required in this curriculum: PLBIO 100--Plant Biology; BlOL 104--Animal Biology; MCBIO 100--Introductory Microbiology, and MCBIO 101--Introductory Experimental Microbiology.

3. A minimum of 15 hours is required, including ECON 103--Macroeconomic Principles, PSYCH 100--Introduction to Psychology, and POL S 150--American Government.

4. A minimum of 35 hours of agriculture courses is required, including AGCOM 310--Information for Agriculture; and AGCOM 290--Professional Seminar. At least 10 of the 35 hours must be in agriculture electives other than agricultural communications, with at least 8 hours at the 200-300 level.

5. A minimum of 10 hours is required from astronomy, atmospheric sciences, chemistry, geology, or physics. CHEM 100 cannot be included in the 10 hours.


Third and fourth years

Students complete requirements in the agriculture, physical sciences, social sciences, and humanities areas along with a minimum 20-hour communications requirement selected from one of the following options:


Advertising Option

HOURS REQUIRED COURSES
3 ADV 281--Introduction to Advertising
3 ADV 381--Advertising Research Methods
3 ADV 382--Advertising Creative Strategy and Tactics
3 ADV 383--Advertising Media Planning
3 ADV 391--Advertising Management: Planning
3 ADV 392--Advertising Management: Strategy and Tactics
Electives in communications to complete the 20-hour requirement.

News-Editorial Option

HOURS REQUIRED COURSES
4 JOURN 350--Reporting, I
4 JOURN 360--Graphic Arts
4 JOURN 370--News Editing
3 One course from the following:
JOURN 217--History of Communications
JOURN 218--Communications and Public Opinion
JOURN 220--Communications and Popular Culture
JOURN 231--Mass Communication in a Democratic Society
JOURN 241--Law and Communications
JOURN 251--Social Aspects of Mass Communications
3-4 One course from the following:
JOURN 326--Magazine Article Writing
JOURN 330--Magazine Editing
JOURN 372--Broadcast News Writing and Gathering
JOURN 380--Reporting, II
Electives in communications to complete the 20-hour requirement

Broadcast Journalism Option

HOURS REQUIRED COURSES
3 JOURN 241--Law and Communications
4 JOURN 350--Reporting, I
4 JOURN 362--Broadcast News Production
4 JOURN 372--Broadcast News Writing and Gathering
4 JOURN 382--Broadcast News Editing
Electives in communications to complete the 20-hour requirement


Go to Programs of Study Table of Contents
Go to University of Illinois Home Page