Department of Advertising
103 Gregory Hall
810 South Wright
Urbana, IL 61801
(217) 333-1602
To be graduated from the advertising curriculum, a student must
meet the general University and college requirements for the degree
listed on College of Communications General Requirements and must complete the following courses:
| HOURS | REQUIRED COURSES |
|---|---|
| 3 | ADV 281--Introduction to Advertising |
| 3 | ADV 381--Advertising Research Methods |
| 3 | ADV 382--Advertising Creative Strategy and Tactics |
| 3 | ADV 383--Advertising Media Strategy and Tactics |
| 3 | ADV 391--Advertising Management: Planning |
| 3 | ADV 392--Advertising Management: Strategy and Tactics |
| 3 | ADV 393--Advertising in Contemporary Society |
| 6 | A minimum of two courses from this list: |
| JOURN 217--History of Communications | |
| JOURN 218--Communications and Public Opinion | |
| JOURN 220--Communications and Popular Culture | |
| JOURN 231--Mass Communications in a Democratic Society | |
| JOURN 241--Law and Communications | |
| JOURN 251--Social Aspects of Mass Communications | |
| 3 | Advertising, journalism, or communications electives (no more than 9 hours) |
| 30 | Total (no more than 36) |
| 3-6 | A specified course or courses in statistical methods see footnote 1 |
| 6 | ECON 102 and ECON 103--Micro- and Macroconomic Principles |
| 3 | B ADM 202--Principles of Marketing see footnote 2 |
| 7-8 | Two of the following: |
| PSYCH 100--Introduction to Psychology | |
| SOC 100--Introduction to Sociology | |
| ANTH 103--Introduction to Cultural Anthropology | |