Graduate Programs: ADVERTISING

NOTE: This document was generated from the 1995-1997 UIUC Programs of Study. Every effort has been made to ensure accuracy, but be advised that requirements may have changed since this book was published. Errors may have also been introduced in the conversion to a WWW document. Thus for items of importance, it might be wise to seek confirmation from either the paper version or a live human being.

Head of the Department: J. E. Haefner

Correspondence and Information: Director of Graduate Studies in Advertising, University of Illinois at Urbana-Champaign, 119 Gregory Hall , 810 South Wright Street, Urbana, IL 61801; (217) 333-1602; FAX: (217) 244-3348

GRADUATE FACULTY

Professors: K. B. Rotzoll, T. K. Srull

Associate Professors: J. E. Haefner, T. C. O'Guinn, S. Shavitt

Assistant Professors: S. Narayanan, C. Otnes, L. N. Peñaloza, L. M. Scott, M. A. Strahilevitz

GRADUATE PROGRAM

The Department of Advertising offers graduate work leading to the master of science degree. For the program leading to the Doctor of Philosophy in Communications, see Communications.

ADMISSION

Admission to graduate study in advertising requires completion of the requirements for a bachelor's degree in an accredited institution of recognized standing. Applicants are required to submit results from either the Graduate Record Examination or the Graduate Management Admission Test and are required to attach to the application a short essay indicating why they want to do graduate work in advertising. Non-native English speaking applicants are required to show evidence of English proficiency, which is provided by a satisfactory score on the Test of English as a Foreign Language (TOEFL) and the Test of Spoken English (TSE) as well. Currently, the minimum scores of 600 on the TOEFL, and 240 for the TSE are expected by the Department of Advertising. The Graduate College admission requirements also apply.

MASTER OF SCIENCE

Candidates for the M.S. degree must complete at least 9 units. Students with an undergraduate major in advertising can usually earn the M.S. degree in one academic year and one summer session if they take a full course of study. Applicants without an undergraduate major in advertising may be required to take as many as nine background courses in addition to the 9 units making this a two-year program.

At the time of admission, students will be advised of the probable number of units required for graduation. At the time of registration advising, students will be informed of the exact number of units needed to fulfill the M.S. requirements.

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